Packaging extending the Teaology brand by establishing a new line of organic Hot Teas to complement their current line of instant teas. The tea blends are based on Pure Botanical Organic ingredients and are packaged in recyclable boxes of 20 oxygen bleached tea bags, individually wrapped in 100% biodegradable packaging, printed with soy based inks. Bright sophisticated colors and photography were used to convey a sense of humour and appeal to a hip and health conscious audience.